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Quick Facts:

• The ‘Everybody Coinbase’ Karaoke Ad Signals Crypto’s Shift From Niche Speculation To Mainstream Utility.
• Coinbase Utilized High-Energy Shared Experiences To Prove That Digital Assets Are Now Accessible To Everyone.
• SUBBD Token differentiates itself by combining crypto payments with proprietary AI tools like voice cloning and automated personal assistants.
• With over $1.47M raised and a 20% APY staking incentive, the project demonstrates strong early validation from value-focused investors.

The trajectory of crypto adoption is often mapped by the audacity of its marketing, and few metrics tell that story better than the sentiment surrounding Coinbase’s Super Bowl advertising strategy. On February 8, 2026, Coinbase unveiled its ‘Everybody Coinbase’ campaign, a karaoke-style singalong to ‘Everybody (Backstreet’s Back)’ that replaced the viral minimalism of the 2022 bouncing QR code with a high-energy call for mainstream inclusion.

While the 2022 ad crashed servers, this 2026 strategy signifies that crypto has moved past early adopters to become a secure, accessible tool for the 52M Americans already engaging with the asset class.

With the crypto market experiencing a turbulent time, the market is defined by a demand for ‘fear of missing utility.’ Retail investors are no longer captivated by vague promises of future wealth; they want tangible blockchain applications that solve immediate, real-world friction.

This points to a crucial pivot: when major exchanges like Coinbase use global stages to highlight broad-appeal accessibility, subsequent liquidity flows historically bypass speculative assets in favor of infrastructure and utility projects.

This ‘retail readiness’ environment provides a massive tailwind for the creator economy, currently valued at over $85B. As investors look for the next logical step in web3 adoption, the focus is narrowing on platforms merging decentralized payments with the booming AI sector.

This market rotation is actively channeling attention toward SUBBD Token ($SUBBD), a project specifically engineered to dismantle the inefficiencies of legacy content platforms by providing the exact type of real-world utility today’s investors demand.

AI-Driven Monetization Disrupts The $85B Creator Economy

The fundamental flaw in the current content creation landscape is economic inefficiency. Legacy platforms frequently extract up to 70% of creator earnings in fees, all while imposing bans and payment restrictions. SUBBD Token ($SUBBD) doesn’t just address this as a payment rail; it’s a technological overhaul merging Web3 sovereignty with advanced AI tooling.

The real differentiator for the SUBBD Token ecosystem is the integration of proprietary AI models designed to automate the creator workflow. The platform offers an AI Personal Assistant for automated interactions and AI Voice Cloning technology. This allows influencers to scale their presence without a massive time investment. (It suggests the platform is directly targeting the ‘burnout’ crisis prevalent among top-tier creators, offering automation as a retention tool.)

By using Ethereum-based EVM-compatible smart contracts, the project ensures that revenue generation, whether through subscriptions, pay-per-view (PPV), or tips, remains transparent. No more opaque algorithms from Web2 giants.

For a full project run-down, check out our ‘What is SUBBD Token‘ guide

For the end-user and fan, utility extends beyond passive consumption. The ecosystem introduces token-gated access to exclusive content and XP multipliers for engagement. It creates a circular economy where participation is actually quantified and rewarded. By removing high-fee intermediaries, the protocol redirects value back to the two parties that matter: the creator and the consumer.

CHECK OUT THE OFFICIAL SUBBD TOKEN ($SUBBD) PRESALE SITE

Presale Data And Staking Structure Highlight Early Demand

Sentiment analysis provides the backdrop, but the hard data surrounding the SUBBD Token presale shows robust early-stage accumulation. The market clearly has an appetite for AI-integrated crypto solutions, as seen by the $1.4M presale raise for $SUBBD.

The token is currently priced at $0.0574925, an accessible entry point relative to established AI assets. However, smart money is watching the staking architecture closely. The protocol offers a fixed 20% APY for the first year. This mechanism is designed to incentivize long-term holding and reduce circulating supply volatility during the initial launch phase.

But it’s not just about raw yield. Staking unlocks tiered platform benefits, including access to exclusive livestreams and ‘behind the scenes’ (BTS) content drops, effectively gamifying the investment process.

The combination of a hard-capped supply, clear deflationary pressure via staking locks, and a direct link to revenue generation in the creator economy presents a compelling case. As Coinbase and other majors normalize crypto for the masses, the beneficiaries will be the projects that offer those new users something to do with their digital assets.

GET YOUR 20% STAKING REWARDS WITH $SUBBD 

This article is for informational purposes only and does not constitute financial advice. Cryptocurrency investments carry inherent risks, including high volatility and potential loss of capital. Always conduct your own due diligence before investing.

Руководитель отдела исследований Биткоина в компании CoinShares Кристофер Бендиксен (Christopher Bendiksen) утверждает, что угрозы квантовых вычислений для блокчейна первой криптовалюты сильно преувеличены.

Гендиректор компании Bullish Том Фарли (Tom Farley) в интервью CNBC заявил, что криптоиндустрию в ближайшее время ожидает консолидация, в рамках которой крупные игроки начнут поглощать более мелкие компании.

Несмотря на снижение цены в последние месяцы, криптоактив Ondo остается на пороге топ-50 по рыночной капитализации. Это говорит о том, что текущее состояние проекта может быть устойчивее, чем следует из динамики котировок. Но так ли это на самом деле?

Bitcoin got hit hard on Feb. 5 (down 13.2%), and Jeff Park’s take is pretty blunt: this didn’t look like a crypto headline. It looked more like tradfi plumbing: margin, derivatives, and ETF mechanics, running through spot Bitcoin ETFs, with BlackRock’s IBIT right in the middle. Here’s the odd part: flows didn’t show the big redemptions you’d normally expect on a day like that.

Why Did Bitcoin Crash On Feb. 5?

Park starts with the ETF tape in his X post from Feb. 7. IBIT, he said, did record volume—“2x the prior high, 10B+”—and options were going nuts too, with contract counts at launch-era highs. And unlike prior spikes in options interest, he says this one leaned put-heavy, based on a clear volume imbalance.

That timing matters. It landed right as markets were going risk-off across the board. Park cited Goldman’s prime brokerage desk calling Feb. 4 one of the worst daily performance events for multi-strat funds, around a 3.5 z-score—basically a “0.05% event” in his framing. When that happens, pod-shop risk managers step in and tell everyone the same thing: cut gross, fast. Park frames Feb. 5 as the second leg of that forced deleveraging.

But the flow data didn’t line up with the obvious story. He points to prior IBIT drawdowns where you did see real redemptions: Jan. 30’s roughly $530 million of net outflows after a 5.8% down day, and Feb. 4’s roughly $370 million during the losing streak. On a -13% day, you’d think you’d see $500M–$1B of outflows. He didn’t. Instead, Park points to net creations: about 6 million new IBIT shares created, adding roughly $230 million in AUM. And the rest of the spot Bitcoin ETF complex was net positive too—$300M+. “That is a little perplexing,” he wrote. His point: it probably wasn’t one thing.

Deleveraging First, Then Short-Gamma Mechanics

His main claim: the trigger wasn’t crypto-native. “The catalyst to the sell off was that there was a broad based deleveraging across multi-asset funds/portfolios due to the high downside correlation of risk assets reaching statistically anomalous levels,” he wrote. In his view, that set off violent de-risking that included Bitcoin, even if a lot of the exposure was supposedly “delta neutral”: basis trades, RV versus crypto equities, and other setups that box delta across dealers.

After that, the hedging mechanics took over. “This deleveraging then caused some short gamma to come into effect that compounded to the downside,” he wrote, basically saying dealers had to sell IBIT as their hedges updated. And because it happened so fast, he thinks market makers ended up net short Bitcoin without really managing inventory the “normal” way. That can mute what you’d otherwise see as big ETF outflows on the tape.

He also notes how closely IBIT tracked software equities and other risk assets in the weeks leading into the drop. In his framing, the software-led selloff is the cleaner spark here: gold matters, sure, but it’s less central to the funded multi-strat trades he’s talking about.

One hard datapoint he leans on is the CME basis. Using a dataset he attributed to Anchorage Digital Head of Research David Lawant, Park said the near-dated CME BTC basis jumped from 3.3% on Feb. 5 to 9% on Feb. 6—an unusually big move since the ETF launch. He reads that as a forced unwind of the basis trade by large multi-strat shops (sell spot, buy futures).

As extra fuel, he brings up structured products: knock-ins and barrier levels. Not necessarily the driver, but something that can make a fast move nastier. He referenced a JPM note priced in November with a barrier “right at 43.6,” and argued that if similar notes were printed later as BTC slid, barriers could cluster around “38–39.”

That’s the kind of zone where a fast selloff can flip hedging into a cascade. If barriers break, negative vanna and quickly changing gamma can force dealers to sell hard into weakness. He also notes implied vol nearly touching 90% in his description.

Why Bitcoin Snapped Back On Feb. 6

Park frames Feb. 6’s “heroic 10%+ recovery” as a positioning reset. CME open interest expanded faster than Binance’s. He says CME OI collapsed from Feb. 4 to Feb. 5 (supporting the basis-unwind idea), then recovered as players leaned back into relative-value setups.

In his telling, ETF creates/redeems can look flat-ish if the basis trade is being rebuilt, even if price stays heavy because crypto-native leverage and short-gamma exposures—often on offshore venues—are still clearing out.

Bottom line, in his view: this may not have been “fundamental” at all. It was technical plumbing: multi-asset de-risking, then derivatives feedback loops making it worse. If ETF inflows keep coming without a matching expansion in the basis trade, he implies, that’s the cleaner signal of real demand, less dealer recycling, more sticky buyers.

At press time, BTC traded at $70,649.

Александр Хаминский заявил, что перевод средств с банковских депозитов в криптовалюты сопряжен с повышенными рисками. Снижение процентных ставок по вкладам подталкивает граждан к поиску альтернативных инструментов, однако крипторынок остается высоковолатильным и уязвимым для мошеннических схем.

Генеральный директор Morgan Creek Capital Марк Юско (Mark Yusko) рассказал о преимуществах биткоина перед драгоценными металлами и государственными валютами.

After a chaotic week for the cryptocurrency market, the US-based Bitcoin ETFs (exchange-traded funds) saw significant capital inflows on Friday, February 6. As the flagship cryptocurrency and the rest of the market suffered huge declines, the BTC-linked exchange-traded products also posted substantial withdrawals during the week.

With the bear market confirmed by the latest steep price decline, it would be interesting to see how the US Bitcoin ETFs would perform during their first extended period of downward price action. To give perspective, the BTC exchange-traded funds have had 11 days of capital inflows so far in 2026.

US Bitcoin ETFs Post $330M Net Inflows

According to the latest market data, the US Bitcoin ETFs saw a total net inflow of $330 million on Friday. This round of capital influx comes after three days of heavy withdrawals from the BTC exchange-traded funds over the past week.

While the market data for Friday’s activity remains incomplete, it comes as little surprise that BlackRock’s iShares Bitcoin Trust (with the IBIT ticker) led this round of capital inflows. According to SoSoValue’s data, the exchange-traded fund added $231.62 million in value to close the week.

Furthermore, Ark & 21Shares’ (ARKB) followed in second place, with a total net inflow of $43.25 million on the day. Meanwhile, Bitwise’s Bitcoin ETF (BITB) and Grayscale’s Bitcoin Mini Trust (BTC) registered $28.7 million and $20.13 million in total net inflows, respectively, on Friday.

Invesco Galaxy Bitcoin ETF (BTCO) was the only other Bitcoin ETF that registered activity on the day, posting a total net inflow of $6.97 million. As inferred earlier, these figures come in stark contrast to the performances seen earlier in the week.

It is worth mentioning that this capital influx seen by the Bitcoin ETFs coincided with the price of Bitcoin reclaiming the $70,000 level on Friday. Meanwhile, it is no coincidence that the Coinbase Premium, an indicator of demand from United States investors, flipped positive going into the weekend.

According to data from SoSoValue, this $330 million performance also brought the weekly record to around $350 million in negative outflows. Notably, the $561 million capital inflow recorded on Monday, February 2, also played a part in the final weekly figure.

Bitcoin Price At A Glance

After briefly reclaiming the $70,000 mark on Friday, the premier cryptocurrency has cooled off over the weekend. As of this writing, the price of BTC stands at around $68,900, reflecting an over 1% decline in the past 24 hours.

Гендиректор инвестиционной компании Gerber Kawasaki Wealth and Investment Management Росс Гербер (Ross Gerber) заявил, что за недавний обвал крипторынка ответственны созданные мошенниками криптопроекты.

Ветеран Военно-воздушных сил Индии потерял более 22,75 лакхов рупий ($25 000), поверив онлайн-мошенникам, обещавшим бонусы за инвестиции в криптовалюты.

Автор книги о личных финансах «Богатый папа, бедный папа» Роберт Кийосаки (Robert Kiyosaki) объявил цену биткоина, по которой готов покупать актив: $6000. По словам писателя-инвестора, прямо сейчас он готов вкладываться только в золото.

Bitcoin has popped back into public view this week as people flock to search engines to check prices and news. Reports say global Google searches for the word “Bitcoin” climbed to the highest level seen in about a year, a jump that lines up with a stretch of heavy price swings and renewed chatter across social channels and exchanges.

Search Interest Reaches One-Year High

According to Google Trends data analyzed by market outlets, the search index for Bitcoin hit the top score of 100 starting the week of February 1, 2026 — the peak level recorded in the past 12 months.

That index spike came as Bitcoin’s price moved sharply over a few days, pulling more everyday investors and curious readers back into the conversation. Reports note the timing and magnitude of the search jump as a clear sign ordinary users are paying attention once again.

Price Whipsaws Spark Curiosity

Bitcoin’s market action has been bumpy. Based on reports, prices slid from roughly $81,500 down to about $64,000 in early February before recovering into the low $70,000s, and that roller-coaster helped fuel the online interest surge.

When big moves like that happen, people who normally watch from the sidelines tend to look for quick updates, how-to guides, and platform reviews — which shows up as higher search counts.

Retail Attention Shows Up In Data

Analysts and some market watchers have pointed out that spikes in search volume often track with retail attention. Based on reports citing market commentators, the uptick has been interpreted as “retail is coming back,” a shorthand used to describe more individual traders and casual investors logging into apps and reading headlines.

While search numbers don’t say what people will do next, they do reveal a burst of interest that can amplify short-term price pressure.

What Traders And Analysts Say

Some traders are watching whether the renewed curiosity will solidify into longer-term demand or simply mark a short-lived return to headlines.

Reports note that past patterns show peaks in search activity often happen during sharp upswings or steep drops, so attention alone isn’t a reliable signal for where prices head next.

Still, a rise in public interest can mean higher on-ramps for new money into the market — and that changes the balance of buyers and sellers for a time.

Quick Takeaway

Search trends show people are watching Bitcoin again. That matters because attention can feed price moves, at least for a while.

For those tracking markets, the next few sessions will reveal whether this burst of searches turns into sustained buying, or whether it ends as another short news cycle.

Featured image from Unsplash, chart from TradingView

Недельная оценка поисковых запросов о биткоине в Google к выходным достигла 100 баллов — максимального уровня за последний год, показал анализ Google Trends. Предыдущий пик (95 баллов) наблюдался 16–23 ноября, когда биткоин впервые за полгода опустился ниже психологически важной отметки $100 000.

Резкое падение курса биткоина почти на 50% от исторического максимума — это не признак системного криптовалютного кризиса, а обычное дело — его не стоит пугаться, уверяет основатель инвестиционной компании Deep Knowledge Investing и инвестор с 30-летним стажем Гэри Броуд (Gary Brode).

The price of Bitcoin is nearly 45% away from its all-time high of $126,080, reflecting a worsening market climate over the past few months. One of the indicators that confirmed the emergence of the bear market was the breach of the 365-day moving average to the downside late last year. Using this metric, a prominent crypto researcher has come forward with an evaluation that shows how the current Bitcoin bear market compares to the past ones.

BTC Price Is 30% Below 365-Day Moving Average

In a new post on the social media platform X, CryptoQuant’s head of research, Julio Moreno, revealed that the current bear market performance compares to the ones seen in Bitcoin’s recent history. The indicator in focus in this analysis is the 365-day simple moving average (SMA) on the BTC price chart.

Moreno defined the start of the bear market as the moment when the price of Bitcoin crossed below the 365-day SMA. According to the on-chain expert, the premier cryptocurrency is down by 30% so far in the current phase, making it one of the worst bear seasons in recent times.

As observed in the chart above, the Bitcoin price is deeper than it is often seen at this stage of the bear market. During the 2014 bear market, the flagship cryptocurrency was barely down by 20% at this current stage of the season.

The same could be said for the 2018 bear season, which was more around the 20% market at this stage. However, the price of Bitcoin might have succumbed to greater pressure during the 2022 season, as the market leader was down from its 365-day moving average by nearly 60% at this stage of the cycle.

This trend is especially interesting, considering that Bitcoin is believed to have matured as an asset class. However, the world’s largest cryptocurrency still appears to witness incredible levels of volatility at the beginning of the bear market.

While it is unclear when the Bitcoin price will reach a bottom, certain conditions need to be met for a turnaround to occur. One of these conditions is the apparent demand metric, which has continued to worsen over the past few weeks. As seen in the outflow numbers of the US-based Bitcoin ETFs, capital constraints have been a major issue for the premier cryptocurrency.

Bitcoin Price At A Glance

As of this writing, the price of BTC stands at around $70,500, reflecting an over 2% jump in the past 24 hours.

Двое школьников 16 и 17 лет из Калифорнии предстанут перед судом по обвинению в вооруженном нападении на дом в городе Скоттдейл (штат Аризона). Согласно материалам суда, подростки проехали более 600 миль, чтобы ограбить семейную пару, которую считали обладателями криптовалюты на $66 млн.

The US Commodity Futures Trading Commission (CFTC) has amended a recent staff advisory to recognize payment stablecoins issued by national trust banks as eligible margin collateral. This move forms part of a broader regulatory initiative by the Commission on digital asset integration in line with US President Donald Trump’s pro-crypto agenda.

Related Reading: US Treasury Sec To Wall Street: If You Hate Crypto Rules, El Salvador Is Waiting CFTC Clears FCMs To Accept Bank-Issued Stablecoins As Collateral 

In a press release on February 6, the CFTC’s Market Participants Division (MPD) announced an update to the CFTC Staff Letter 25-40, which communicated the “Staff No-Action Position Regarding Digital Assets Accepted As Margin Collateral.”

This memo was initially released on December 8, allowing all CFTC-registered futures commission merchants (FCM) to accept non-securities digital assets, e.g., payment stablecoins, as margin collateral as well as hold specific proprietary stablecoins in separate customer accounts.  

However, this earlier version of this memo only acknowledged eligible payment stablecoins as those issued by state-regulated money transmitters or trust companies. However, the CFTC has recognized that a payment stablecoin, as defined in the letter, may also be issued by a national trust bank. 

In Trump’s first term, the US historically chartered its first set of national trust banks to engage in custody and issuance of payment stablecoins. The CFTC clarifies there was no intention to initially exclude national trust banks as stablecoin issuers, a position that has now been formally affirmed in the updated version of CFTC Letter 25-40.

CFTC Chairman Michael S. Selig has lauded the reissue, recognizing the growing role of the national trust banks and America as a whole in the stablecoin industry. 

Selig said: 

I’m pleased that the CFTC staff is amending its previously issued no-action letter to expand the list of eligible tokenized collateral to include payment stablecoins issued by these institutions (national trust banks). With the enactment of the GENIUS Act and the CFTC’s new eligible collateral framework, America is the global leader in payment stablecoin innovation. 

National Bank Charter: Digital Asset Banks Push For Recognition

In other reports, the competition among digital asset firms to obtain national bank charters reflects a broader effort to integrate cryptocurrency services into the regulated US financial system. A national trust bank charter allows crypto companies to operate under federal oversight, strengthening credibility and expanding institutional partnerships. 

In January 2025, Anchorage Digital represented the first crypto-native firm to receive such approval. Presently, several firms, including Coinbase, Circle, Ripple, and BitGo, have also received conditional approvals from the OCC in a bid to broaden their service offerings. 

Сложность майнинга в сети Биткоина за последние 24 часа упала на 11,16%. Нынешнее падение стало самым резким суточным падением с мая 2021 года.

С начала февраля Московская биржа фиксирует взрывной рост активности инвесторов в криптовалютные фьючерсы. Показатели объема торгов и количества сделок достигли исторического максимума с момента запуска инструментов.

Recent data shows that the Bitcoin mining difficulty has experienced a major decline in the last day. This development follows significant bearish price struggles in the past week, which saw Bitcoin fall by an aggregate 11%.

Bitcoin Mining Difficulty Records Historic Fall Since China’s Crackdown

The mining difficulty, as the name implies, measures how hard it is for miners to solve the mathematical problem required to add a new block to the Bitcoin blockchain. Therefore, a rise in difficulty suggests that mining is challenging for the average network node and vice versa.

Generally, the Bitcoin network adjusts this metric every 2,016 blocks (approximately two weeks). According to the developer mononaut, Bitcoin recorded an 11.6% drop in mining difficulty over the past 24 hours, representing the largest single adjustment since China’s ban and the tenth largest negative adjustment of all time.

In 2021, the Asian nation issued a prohibitive order against all forms of Bitcoin mining activities within its borders, effectively eliminating over half of the global hashrate. In line, mining difficulty also crashed, dropping the participation barrier for new miners.

According to more data shared by mononaut, the Bitcoin mining difficulty now stands at 125.86T after the recent decline, which kicked in at block 935,429.

Mining Difficulty Crash Reflects Harsh Price Environment 

While a fall in Bitcoin mining indicates an increased ease in mining activity, it also suggests a surge in miner capitulation, i.e., where miners become unprofitable and shut down. This is usually due to energy cost spikes, a regulatory crackdown like in China, or market crashes, as recently seen. Notably, Bitcoin prices recorded an initial loss of 28% in February’s opening week, to trade as low as $60,000 before rebounding to $70,000. Therefore, it’s likely this latest correction pushed many miners into a heavy loss position. 

However, it’s worth noting that Bitcoin’s difficulty adjustment is a self-sustaining mechanism designed to ensure new blocks are continuously mined regardless of how many miners are participating. In addition, a new influx of miners is expected, considering the most recent negative adjustment, thus raising no cause for alarm.

Meanwhile, data from MARA Holdings’ disclosure in Q3, 2025, indicated the average Bitcoin mining cost to be at $67,704. According to Julio Moreno, Head of CryptoQuant, most Bitcoin mining companies are likely in steep losses at present market prices and are expected to increase selling activity, contributing to the recent miner flight. At press time, Bitcoin trades at $69,357 after a 1.71% loss in the past day.